Zara Carbonell-Near: A Leader in Brand Storytelling and Social Media Strategy Winning in today’s business landscape requires marketing that maintains a balance between AI-driven efficiency and heart-felt authenticity. Zara Carbonell-Near is a global leader in brand storytelling and social media strategy who has achieved countless wins in that area. As co-founder and managing director of social media at STOCK , she helps her agency’s clients develop strategies that leverage the power of AI without losing the human touch today’s consumers want to see. “In the age of digitization and automation, marketers tend to disregard the most important value of all, which is humanity ,” Carbonell-Near says. “At STOCK, our mission is to make marketing feel human again. We’re a new-age, AI-optimized organization that takes pride in being human-first. From the culture we set to build, to the way we communicate with our partners, to the solutions we offer, our goal is to merge AI solutions witho...
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