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The Floral Industry Needs Your Help! Share Your Perspective on Sustainability

Have you purchased flowers for a loved one, friend, event, or yourself? Your input and insights as a consumer will aid in guiding future practices of floral providers! A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the Texas State University (TSU).

The main purpose of this study is to gain an understanding of consumer perceptions as they relate to retail floral providers’ sustainable and environmentally friendly practices. Survey results will aid in helping thousands of floral providers make decisions regarding how to structure their businesses to become more environmentally friendly.

Sustainable retail floral providers include florists, wedding/event planners, grocery and other consumer-facing outlets that practice more environmentally sound business decisions such as buying fair-trade, local, and organically grown flowers, recycling flower waste and cardboard, using energy-efficient light bulbs and/or floral coolers, using more sustainable delivery methods such as electric vehicles, reducing the use of single-use products such as plastic sleeves and floral foam, etc.

We want to hear from you! Interested in sharing your preferences and perspective? Take the survey by January 27th here.

The study is facilitated by the Floral Marketing Fund, in cooperation with the American Floral Endowment (AFE) and co-sponsored by leading floral industry companies, BloomNet®, a floral services provider, and Syndicate Sales, a floral hardgoods supplier.

About the Floral Marketing Fund: 

The Floral Marketing Fund represents a community of floral industry organizations and leaders, like BloomNet and Syndicate Sales, collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. The Fund utilizes funds and expertise from industry sources to provide both financial support and human capital to projects that will benefit the entire floriculture industry – connecting marketers and researchers directly with industry leaders to directly support increased flower sales. Additional research studies and ways to get involved can be found at floralmarketingfund.org.

For more information, questions about the study, or to get involved, contact the Floral Marketing Fund at info@floralmarketingfund.org.

The post The Floral Industry Needs Your Help! Share Your Perspective on Sustainability appeared first on Women Daily Magazine.

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